One of the most important things and that I really appreciate of my 9 years with Telenews, my current job, is that reinforced my capacity of be honest and clear in business. In my country culture is sometimes crooked related to ethic, including trying or thinking in always do the right things, sometimes you could not discern that something is wrong, because the system work in a some way. Normally there are ideas of do things and process that could seams like the best way to reach objectives and make dollars using information that clients to benefit others for example, and if you know that why don´t use it. So, I was the blessing of stay and work with people with a clear eye and principles that predominate every decision and explain me in occasion why that is wrong. In my little industry, with five or six representative contact centers we are the unique that have not problems related to ethics, that stain others but marked differences between who we are and the others. Our clients have a genuine trust in our ethic and transparency, they know that money is secondary for us, it comes in addition of do a good services. Our client including trust in its data bases and all their client´s information, they know we are a correct enterprise. So, there are nothing more important that transparency and ethic.