These week we learned with the example observed in a case, Erika Mills and her greeting cards business. It is great its Philosophy and idea of business in that Greeting Cards are not only for special moments, but every day for make feel special to someone and make smiles. There are a lot of products and services that are related to a conventional use, or in a conventional time or dates. So, always is important to open minds to multiply your possibilities of sales. Why no waffles to dinner? Or burgers 24/7? Offers to activate other day to the week where people don´t dance or go out. Other important teaching is about quality, where you accomplish with the objective of your service or product you are thinking in quality. When you work thinking in that way every product and service could cause the better experience in the consumer and secure clients.